Mark Owen Penrose

Broad based experience

My experience in sales, marketing and general management is broad based with a in-depth understanding of grocery, specialist, independent and digital distribution channels, thanks to a number of exciting roles over the years, in both blue-chip and highly entrepreneurial environments, based in the U.K, France and Germany.

 

It has encompassed the management of the overall business, global, pan-European, German and U.K sales teams, major national and international accounts along with global brand, product development and operational marketing. It has involved leading teams to renegotiate trading terms with the whole European customer base in one year, the rekindling of the Dunlop and Lagostina brands, the creation of the Jamie Oliver by Tefal brand and the development of innovative new products. The businesses have been diverse with turnovers ranging from 4m€ to over 1bn€ and teams of thousands of people from a wide variety of cultures and backgrounds.

 

As a member of the executive and Business Unit boards of  Sharkninja Europe, Kärcher, Dunlop Slazenger International, Oakley and the SEB SBU acquisition board, I was also accountable for all levels of financial performance, strategic direction and cultural change.

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EXPERIENCE:

Executive Board: Strategy, general management, acquisition integration, restructuring and cultural change to drive P&L and Balance Sheet ratio improvement.

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Sales: Global sales direction. Negotiation at the highest level with the world's key retailers.

Marketing: Global brand and new product development and full mix operational roles.
 

EXPERTISE:
IMD-trained business strategist with critical and creative 'out-of-the-box' thinking ability.

Authentic, mindful and empowering leader with a strong track record of driving change and turnarounds.

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Negotiation with an in-depth understanding of EU competition law and its implications for international companies. Driving holistic marketing execution and personality marketing globally.

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International mindset; linguist with cultural empathy, having lived and worked in numerous European countries, able to lead multi-cultural teams and gain commitment from local market operators to BU strategies.

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SECTORS :

Branded consumer goods: Cleaning power tools, DIY and Garden power tools, Garden watering, Housewares and Sporting Goods.